Trade Marketing Specialist | Bucharest
We're searching for Trade Marketing Specialist | Bucharest!
Trade Marketing Specialists have a strong local, customer focus; Identifies growth opportunities, development and implementation of actions in close cooperation with local KAMs, RCM and RPCM, using central and regional communication and promotional platforms; Responsible for local adaptation and operational execution of regional marketing activities; Local linking-pin between RCPM, RCM, sales, customers, CS, sales force. Key Success Measures: Achievement of brand, sales, and gross profit targets for country; Increase distribution coverage; Controlled and reported marketing expenditures. Areas of Focus: Initiates customer growth activities (listings, catalogues, promotions) by activating the right customer sell-out model, using central and regional communication and promotional platforms and providing necessary support to key customers; Implements all regional marketing activities (category, communication, promotion, pricing, legislation) Ownership of customer catalogue process; Handles local pricelist translating policies and guidelines issued by RCM into local pricing; Monthly reporting on sales results and marketing budget; Gathers market intelligence, customer and competitor analysis and provides impulses and ideas to RCM, RCPM, RMD & CM; Gets involved in customer presentations, sales forecasting, listing process and training. Practical Duties: Works closely with RMD, RCM and RCPM; Provides support to customers (listings, catalogues, web content) across whole portfolio of products; Takes care of whole marketing agenda at the market incl. ensuring that products / packaging comply with all local rules and requirements (provides information and feedback to RCM and RCPM); Prepares local pricelist following instructions from RMD, RCM and CM; Ensures implementation of regional rules on pricing, product launches etc.; Prepares local offer and web catalogue (in cooperation with Central Marketing Service); Controls and reports marketing expenditures; Involved in sales forecasting; Prepares detailed and insightful reports (marketing part of current projects) from the market on a monthly base. This is key information source for RMD, RCM and Headquarters; Localizes all marketing activities prepared on regional or European level; Localizes all marketing materials for print and web, such as catalogue proposals, flyers, brochures, web banners, product visuals for social media etc., and develops new materials according to local needs; Handles the maintenance of local websites: Handles e-newsletter communication to local database monthly / twice per month; Manages the cooperation with marketing agencies, printing houses and other suppliers; Manages all PR & Communication activities meant to increase brand awareness and consolidate the brand position on local market; Gathers market intelligence and provides impulses and ideas to RPM and RMD; Coordinates and supervises the activity of local Sales & Marketing Assistant.
Presentation skills – able to present to Sales and Customers; At least 3 years of work experience (marketing related experience would be an advantage) Good knowledge of marketing and advertising tactics, mainly below-the-line activities and DTP / commercial graphics (would be an advantage); Proficiency in the local language and advanced English; Strong knowledge Excel Skill; Efficiency in handling and implementing projects;
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